LIFE SERIES STATEMENT

Since the artist was a child, he was immersed in a world created by toys since his father owned a toy store. This playful and at the same time consumerist influence, in the future would be reflected in his art and iconography. Claudio managed to create a concept that perfectly linked with a consumer society and the graphic communication style of the 50s, 60s and 70s. The artist also added images from famous magazines such as Paris Match, LIFE and Reader’s Digest, whith beautiful women, housewives, children playing, strong men, iconic pop figures, artists, war scenes and even glitter figures.

The mix between the art world and the world of advertising that so naturally coexist in his work, is a distinctive feature of this series. Decorative elements make up an unreal, idealized, happy, nostalgic and imposted “seductive atmosphere”, which from a fresh perspective plays with the boundaries between art and advertising, irony and innocence.

Claudio's Life Series is generated from an original intervened with a mixed technique: Digital collage created by him, which he prints on a canvas, and then intervened by applying acrylic paint using a spatula or by throwing it directly to the fabric.
Roncoli's work, has positioned him in a unique and fundamental spot of the cultural environment and the contemporary art market.